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Royal Enfield launches ‘MAKE-IT-YOURS’-A Unique Motorcycle Personalization Initiative

October 15, 2020

Royal Enfield launches ‘MAKE-IT-YOURS’-A Unique Motorcycle Personalization Initiative

Royal Enfield motorcycles are known for their old-school, simple design that makes them the ideal canvas for customization. For decades, riding enthusiasts have personalized and customized Royal Enfield motorcycles as a means of self-expression and to ‘make it their own’. Taking this journey ahead, Royal Enfield, the global leader in the mid-size motorcycle segment (250cc – 750cc), today announced the roll-out of a first- of-it’s-kind motorcycle personalization service – The Royal Enfield Make- It-Yours – MiY. With this new initiative, consumers can now choose to personalize and accessorize their motorcycles, right at the time of purchase, and truly make their own.

Enabled via an all-new App-based, 3-D Configurator, MiY will allow consumers access to thousands of possible combinations in personalization options with choice of colourways, trims, and graphics, as well as genuine motorcycle accessories, right at the time of motorcycle booking. Once customers place the booking via the App, they will also get visibility of delivery timeline of their motorcycle.

Consumers are now just one step away from booking their favourite 650 Twin Motorcycle, as MIY and the 3-D Configurator solution will first debut on Royal Enfield’s most awarded quintessential Roadster, the Interceptor 650, and the sporty Cafe Racer, the Continental GT 650. With MiY, customers now stand to benefit from factory-tested, trustworthy and genuine motorcycle accessories that come with a two-year warranty.

Launched in 2018, the Interceptor 650 has become a favourite among riding enthusiasts across the world and has won several global awards. Recently, the Interceptor 650 has been crowned the Best Retro Bike of the Year 2020 by MCN, UK. The Interceptor had also won MCN’s Best Naked Motorcycle of the Year 2019, and several other top honours. Fun to ride, and approachable, the Interceptor 650 has emerged a true world-beater.

Speaking about the launch of MiY and the 3-D Configurator, Vinod K. Dasari, CEO Royal Enfield said, “Motorcycles are as unique as the individuals riding them and avid motorcyclists consider their machines to be an extension of their personality. Royal Enfield understands this journey of self-expression, and has developed a seamless digital solution to enable this expression. With MiY, customers will have a ‘little bit of them’ built into the motorcycle and depending on the level of personalization, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature”