Pushpa 2: The Rule continues to face difficulties in achieving profitability at the U.S. box office, where it is struggling to meet its break-even target of approximately $16 million. Despite an initial strong response, the film has only grossed $12.4 million in the U.S., leaving a shortfall of $3.5 million.
One of the major challenges for the film’s profitability has been the distributor’s decision to offer passes early in the release. While these passes attract more viewers, they significantly lower the distributor’s share of the revenue, making it harder for the film to recover its costs in the U.S. market.
In India, Pushpa 2 has managed to break even in certain regions like North India and Karnataka, but it has yet to reach profitability in key areas such as Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.
Globally, the film’s performance has been underwhelming in markets like North America and other overseas territories. While Allu Arjun’s dedicated fanbase continues to support the film, its overall progress suggests that reaching break-even worldwide may be challenging.
Despite these hurdles, the film remains popular with audiences due to strong performances, action-packed sequences, and Allu Arjun’s star power. The team remains hopeful that positive word-of-mouth and targeted promotions can lead to a surge in collections, potentially helping it close the gap in weaker markets.
