Millions of Indian Users Say ‘Hello’ to Helo this Diwali
Leading vernacular social media platform garners over 270 million views nationwide during the festive season
Hello, India’s leading vernacular social media platform, witnessed overwhelming success this Diwali, thanks to its one-of-a-kind campaign.
The social media platform garnered over 270 million views nationwide during the festive season, with Diwali wishes featuring India’s famous celebrities among the most consumed and shared content during this period.
Many notable celebrities added to the festive cheer by sharing Diwali wishes to their fans on the Helo app.
Helo crossed more than 1 million downloads within the very first month of its India launch in June 2018, and has been consistently ranked among the top free apps on the Google Play Store.
During the Diwali season, the app received over 120,000 entries specifically for Diwali blessings, with various vernacular hashtags including #मेरा घर जगमग, #ధనత్రయోదశి శుభాకాంక్షలు, #லக்ஷ்மி பூஜை, #ദീപാവലി, #ಲಕ್ಷ್ಮಿ ಪೂಜೆ, #ਦਿਵਾਲੀ ਦੀ ਰੰਗੋਲੀ, #দীপাবলির আলোর প্রদীপ, # મારી દિવાળીની રંગોળી and #पहिला पाडवा.
In celebration of the festival of lights, Helo also launched a lucky light-up draw, offering Rs 300,000 worth in total prizes, including gift packages containing smartphones, cameras, TVs and much more.
Users just needed to share wishes and videos with friends and family via the H5 campaign page, collect 10 light-ups from friends to join the lucky draw, with one winner, Raji Ramya (visit her profile), walking away with the grand prize.
Millions of Indian Users Say ‘Hello’ to Helo this Diwali
The campaign’s H5 page received over 600,000 visits throughout this contest period.
