” LIVA Miss Diva 2021 goes digital”

Miss Diva announced the launch of its 9^th edition in association with LIVA, a fashion ingredient brand as Title Sponsor.Everything around us has changed our definition of normal, but LIVA Miss Diva 2021, co-powered by MX TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty queen in a dynamic new format, that will leverage on digital media.India has won the prestigious title of Miss Universe more than once, withthe recent win of Adline Castelino who won the coveted title of LIVA Miss Diva 2020 thatadded India back on the global map of Miss Universe 2020 as the 3^rd Runner Up.

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented young Indian women through its coveted pageant. The crown is not just the most valued glory for young ladies, but also a platform that leads these women to manifest themselves into true icons of the future and realize their dream of representing India before the world. We hereby pledge our support to the next generation of feminine charisma to lead us in the most distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to groom, encourage and empower young talent to recognize themon international platforms and reflect the ever-growing tribe of potential that exceeds expectations across international borders.

Hence even when the Universe is adapting to a ‘new normal’, this year too… the show must go on…Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will continue its tradition to find that one girl who will revolutionize the definition of beautiful, confident, dynamic, vivacious with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.

Commenced on 11th June, the pageant announced a nationwide hunt to select representatives from across the country where aspirant divas can participate to transform their dreams to reality.

The selection process of these finalists entails an online registration process inviting specific audition task submissions on India’s leading short video platform – MX TakaTak

Thereafter, the shortlisted 20 finalistswill undergo rigorous training and grooming in Mumbai to compete for the coveted crown at the Grand Finale in the month of October 2021.

Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we encourage and call on Transwomen to participate to redefine beauty. And this time, the height criteria has been eased to 5’4” for all the beautiful women out there.

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss Supranational 2021. It’s time to make India proud again.

LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second consecutive year. The partnership of Miss Diva and LIVA has been seamless, as both celebrate independent women who are unrestrained, spontaneous, self-assured and uninhibited. Miss Diva and LIVA encourage women to live their flow and realize their dreams.

With its vision of empowering the incredibly talented & relentless generation of digital enthusiasts to create engaging short videos that will propel content consumption in India, MX TakaTak is the entry gateway for these participants to audition for the pageant.

The Grand Finale will air on MTV, one of India’s popular Youth Channels.

Miss Universe 2020 – 3^rd Runner – up – Adline Castelino,also shared her emotions about the pageant that proved life-changing for her, “My crowning moment was extremely emotional, and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I’m also excited about witnessing the entire course of choosing the face of the country, this time from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021. I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or defeat.”

RajnikantSabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group, “We are very excited to join hands with Miss Diva for the second consecutive year. Liva encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are happy to partner them.”

” LIVA Miss Diva 2021 goes digital”

Speaking about this association, Janhavi Parikh – Business Head, MX TakaTak said, “We are delighted to associate with Miss Diva and drive synergies that leverage the power of digital media. MX TakaTak’s wide and diverse user base will help unearth talent from different corners of the country. Sharing the vision of creating an inclusive environment, we strongly believe that alongside accessing budding talent, short videos can add a new dimension to beauty pageants that focus on various facets of the participant’s life.”

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