Jeep® India, the American lifestyle SUV manufacturer, inaugurated its new showroom at Chandigarh. The state-of-the-art showroom features the entire Jeep model range in India, including the brands flagship – Grand Cherokee. The phygital dealership will operate and offer 3S facility servicing Panchkula and Mohali in addition to the Chandigarh region. Being an important hub of SUVs, the revamping of the expansive new dealership in Chandigarh, reflects the increasing demand for Jeep products and a continued preference for the American Brand.
Inaugurating the new facility Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director, Stellantis India, stated”Chandigarh has always been an SUV hub and thereby one of the most important markets for Jeep® in India. The affinity to authentic productscontinues to drive strong growth in the region. WSL group is one of our oldest partners andwe are thrilled to continue the partnership in enhancing customer experience with this new state of the art facility.”
Rakesh Gupta, Managing Director WSL Group said, “We were the first Jeep® dealership in the tricity and have seen growing excitement for the iconic Jeep® brand in the region. The opening of the revamped dealership stands as a testimony to the growing demand for the Jeep® nameplates and establishes it as a formidable force in the SUV segment. We are deeply committed to ensuring the unparalleled and seamless customer experience and look forward to our continued fruitful association.”
The new facility is centrally located and is double the size of the previous space. The facility showcases the entire range of 04 nameplates – Grand Cherokee, Wrangler, Meridian, and Compass. A 12 bay dedicated workshopoperates with highly trained service workforce, will offer customers a world class serviceexperience backed by workshop Infra, availability of Spare Parts, and use of modern diagnostic and repair tools.
Further, to enhancecustomers’ showroom journey the brands offer a comprehensive digital ecosystem seamlessly offering digital experiences with features like the ATAWADAC (“Anytime, Anywhere, Any Device, Any Content”) reception bar, and high-definition 3D configurator.
About Jeep Brand:
Built on more than 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® line-up, is filled with benefits and exclusive perks to deliver Jeep® owners the utmost care and dedicated 24/7 support.
In India, the Jeep vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for the Jeep brand outside of North America to make 4 models locally and for exports to other right-hand drive markets around the world. The Jeep brand is part of the portfolio offered by leading global automaker and mobility provider Stellantis.
About WSL Group
WSL Group, with over 23 years of expertise in the business, specializes in the manufacturing of scaffolding and formwork systems. The collaboration with WSL Group originated with opening a FIAT dealership in 2013 following with Jeep in 2017. The fruitful association led to WSL Group opening their second dealership in 2020, boasting of many successful sales milestones over the years.
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