Godrej Appliances initiates remote selling video assist program and a host of thoughtfully designed offers to accompany their thoughtfully made appliances, amidst COVID-19 crisis
~The appliance giant makes purchase decision easy for consumers that too without stepping out of the safety of their homes with the newly introduced video-assisted remote selling initiative
The Covid-19 outbreak and subsequent lockdown have hampered demand and greatly impacted consumer sentiments. Large Appliances segment which is dominated by cooling categories has been severely impacted. With businesses across sectors suffering a dent, consumers are being extremely cautious about purchases on one hand. On the other, appliances are the need of the hour with their ability to provide convenience and comfort at home.
Godrej Appliances, one of India’s leading Consumer Appliances brand, has announced a string of thoughtfully designed offers to complement their thoughtfully made appliances – providing consumers with much needed financial flexibility during purchase. These exclusive offers include extended warranty for 12 months, cashback up to Rs 3000 (select bank partners), up to INR 10,000 off on MRP, up to 47% off on Annual Maintenance Contracts, Easy EMI Offers like 0% Interest on EMI on all leading credit / select debit cards, Fixed EMI with Bajaj Finance on select AC models and attractive finance offers with 18/4, 10/0 and many options on selected models across categories, for those who are planning purchases as soon as the lockdown is lifted. With exclusive exchange offers on all Godrej Air Conditioner, consumers can bring home cooling comfort at a discounted rate. That’s not all. On the purchase of select models of Godrej Air Conditioners, consumers can avail subsidized installation charges as well, starting at INR 399.
As a responsible brand, Godrej Appliances is taking all the necessary precautions against the spread of the COVID-19 pandemic. Keeping in mind the safety and wellbeing of its customers and that of trade partners, the brand has shared store opening guidelines and good practices across its trade network espousing social distancing, maintaining hygiene standards, sanitization of appliances and work surfaces at retails shops, staff guidelines, etc.
The brand has also made arrangements to help consumers buy appliances without having to step out of the comfort of their homes through the new video-assisted remote selling initiative and the nascent initiative is already seeing signs of acceptance. Under this initiative, customers are being provided the option of a scheduled live demo via video call with the brand’s store-based advisors followed by flexible payment options as per the customer’s preference.
“Owing to the COVID-19 pandemic, our consumers are locked inside their homes burdened by the various home chores without adequate help. They need to equip themselves with appliances to minimize their efforts, while they stay in and ‘work from home’. This situation is not going to be restricted to current lockdown but is expected to continue in some form even beyond lockdown for several months. At Godrej, consumers’ safety is our top priority and we are committed to providing maximum convenience to our consumers and their loved ones. Hence, we have proactively worked out this video-assisted selling initiative. We also understand that savings matter a lot to consumers now, across segments. This is why we have worked out a spectrum of thoughtfully designed offers to choose from ranging from long term lucrative finance offers to cash backs and extended warranties, exchange and discounts on AMC.
Take a look at the array of offers by Godrej Appliances.
| Godrej Refrigerators | ||
| Schemes | Models | Validity |
| Easy EMI Offers : 0% Interest on EMI with 3/6/9 months EMI conversion and 0 down payment on leading credit cards/debit cards 8/0,10/0 (on IDFC & HDB credit cards), 10/2, 12/ 2, 12/4, and 18/ 4 options available |
On select models of Frost Free and Direct Cool refrigerators at select outlets | till 31st May 2020 |
| 12 Months Extended Warranty | On all refrigerator models | |
| 10% cashback up to INR 1000 (Bank of Baroda Credit Card) | 190L and above select Direct Cool Refrigerators models | 17th May – 30th June 20 |
| 10% cashback up to INR 1500 (Bank of Baroda Credit Card) | 260L and above select Frost Free Refrigerators models | 17th May – 30th June 20 |
| Up to 47% discount on Annual Maintenance Contract | All Frost Free and Direct Cool Refrigerators models | |
| Up to INR 10,000 off on MRP | On select models Godrej Refrigerators models | |
| Godrej Washing Machine | ||
| Schemes | Models | Validity |
| Easy EMI Offers : 0% Interest on EMI with 3/6/9 months EMI conversion and 0 down payment on leading credit cards/debit cards EMI Options available : 8/0,10/0 (on IDFC & HDB credit cards), 10/2, 12/ 2, 12/4, and 18/ 4 |
On select models of washing machines at select outlets | till 31st May 2020 |
| 12 Months Extended Warranty | On all Washing Machine models | |
| 5% cashback up to INR 1500 (Bank of Baroda Credit Card) | Allure and Front Load Washing Machine models | 17th May – 30th June 2020 |
| 5% cashback up to INR 1000 (Bank of Baroda Credit Card) | Allure Classic (Fully-Automatic Top Load) and Semi-Automatic Washing Machine (8.5 Kg and above) | 17th May – 30th June 2020 |
| Up to 26% discount on AMC | Fully Automatic and Semi- Automatic Washing Machines | |
| Up to INR 10,000 off on MRP | On Godrej EON washing machine with Allergy Protect Technology | |
| Godrej Microwave Ovens | ||
| Schemes | Models | Validity |
| Easy EMI Offers : 0% Interest on EMI with 3/6/9 months EMI conversion and 0 down payment on leading credit cards/debit cards EMI Options Available : 10/ 2 and 12/4 |
All Convection Models | till 31st May 2020 |
| 12 Months Extended Warranty | All Convection Models | |
| 10% cashback up to INR 1000 (Bank of Baroda Credit Card) | All Convection Models | 17th May – 30th June 20 |
| Up to INR 2,000 off on MRP | On select models | |
| Godrej Chest Freezers | ||
| Schemes | Models | Validity |
| Easy EMI Offers : 0% Interest on EMI with 3/6/9 months EMI conversion and 0 down payment on leading credit cards/debit cards EMI Options Available : 10/ 2 and 12/4 |
All models | till 31st May 2020 |
| 12 Months Extended Warranty | All Hard Top Convertible Models | |
| 5 % Cashback upto Rs.1000 (Bank of Baroda Credit Card) | All Hard Top Convertible Models (300L and above) | 17th May – 30th June 20 |
| 10% Cashback upto Rs. 1500 (Bank of Baroda Crediit Card) | All Combi models | 17th May – 30th June 20 |
| Godrej Air Conditioners | ||
| Schemes | Models | Validity |
| Easy EMI Offers : 0% Interest on EMI with 3/6/9 months EMI conversion and 0 down payment on leading credit cards/debit cards | Select models and select outlets | till 31st May 2020 |
| EMI options available : 12/ 2 and 12/4 | All models | till 31st May 2020 |
| EMI options available : 8/0 , 10 / 0 (IDFC & HDB) , 12/ 2 with No Processing fees | All Split ACs | till 31st May 2020 |
| EMI options available : 10/2 | All AC models | till 31st May 2020 |
| EMI options available : 12/ 4 with No Processing fees | All AC models | till 31st May 2020 |
| Fixed EMI Scheme @ Rs.2525 (Bajaj) with No Processing fees | On All 5 Star ACs & All 2 Ton ACs | till 31st May 2020 |
| 10% Cash Back Offer up to INR 3000 | On 2 Tr and 5star Inverter Split ACs | 17th MAY – 30th June 2020 |
| Up to 33% off on Annual Maintenance Contract | Split and Window AC | |
| Up to INR 10,000 off on MRP | All 5 Star Split ACs | |
| Exchange offers up to INR 3000, against your old workng AC | All Models | |
| 5 Years Comprehensive Warranty (covering Compressor, Inverter Controller Drive, Indoor PCB, Fan Motor, Heat Exchanger coils) (During the first year, the customer is entitled to 2 Preventive Maintenance Service, free of cost. From 2nd year till 5th year, customer has to avail 2 Nos preventive maintenance service in a year, chargeable @ Rs. 599 + GST per Service) |
On all ACs with Copper Condenser | 17th MAY – 30th June 2020 |
| Subsidised installation charges starting at Rs.399 (Outside Municipal Limits of the Service Franchisee, INR 200 + GST will be charged) |
INR 399 on 5 Star Inverter Split ACs & 2 Tr Inverter Split ACs INR 499 on 3 Star Inverter Split ACs INR 599 on Fixed Speed Split ACs |
till 31st May 2020 |
We hope consumers will make use of these options and make the right purchase for themselves so their homestay is made more comfortable and they are better prepared for future.” said Kamal Nandi – Business Head and Executive Vice President – Godrej Appliances.
Godrej initiates remote selling video assist program of thoughtfully designed offers
These offers are launched through trade partner network and via its official website & e-commerce site. The brand has also rolled out e-catalogues through extensive dealers’ network, reaching out to the customer base with these attractive finance offers on select models.
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