Costa Coffee’s new #CostaWaliDiwali campaign celebrates the essence of togetherness in collaboration with artist Christina Furtado
Adding to the Diwali merriment, Costa Coffee, Coca-Cola’s leading player in the commercial beverage categories in India, has unveiled its festive campaign #CostaWaliDiwali. The new campaign is as innovative as it is heartwarming, and is aimed at connecting with young coffee enthusiasts in the country. #CostaWaliDiwali seeks to encourage its audiences to come together to celebrate this festive season, by bonding over light-hearted moments with a cup of coffee.
Costa Coffee as part of the campaign will be collaborating with artist Christina Furtado, famously known as ‘_potatoface_’. Through this collaboration, artist Christina Furtado, the face behind the popular social media sensation PotatoFace, has been roped in to design a digital mini-series and Costa cups in line with the festive spirit. The series of digital videos depict the joy of celebrating Diwali with loved ones. With a splash of vibrant colours and relatable animated scenarios, Furtado will also be designing limited-edition festive coffee cups. The creatives represent Costa Coffee’s vision of delivering imaginatively crafted coffee experiences.
Costa Coffee’s new #CostaWaliDiwali campaign celebrates the essence of togetherness in collaboration with artist Christina Furtado
Commenting on the new campaign, Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee, said, “At Costa Coffee, we aim to identify varying occasions in India, as the country is a melting pot when it comes to culture and traditions. For generations, coffee has been a reason for people to come together and mingle. We are deeply rooted in the Indian community and believe Diwali to be the perfect time to bond with loved ones and relive fond traditions. A uniquely creative collaboration with Christina Furtado is a testament to our vision of establishing a unique Costa Diwali tradition while engaging with our consumers while they reminisce nostalgic festive memories.”
Costa Coffee continues to handcraft the finest quality coffee for the Indian market. The brand has been expanding its cafe footprint in India, focusing on high-streets, malls & airports, and aims to further expand its reach to a pan-India presence by 2025.
