Amazon.in announced an impressive double-digit growth across kitchen and home appliances from top brands such as Prestige, Havells, Borosil and Nestasia in Chandigarh. Customers from the city also showcased growth towards healthier and hygienic kitchen products driving demand for air fryers, juicers, water purifiers and more. Additionally, with cricket fever sweeping the nation, the city is also seeing 2X YOY growth for cricket bats. Further, Punjab witnessed close to 40% YoY growth in cycles and fitness equipment.
After successfully concluding the first edition of Home and Kitchen Xperience Arena in Lucknow, Amazon.in conducted a daylong event in Chandigarh today featuring products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. This one-of-a-kind showcase gave media and partners a chance to experience their favorite brands and products while interacting with Amazon India’s leadership.
Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, As India’s most preferred, trusted, and loved online marketplace, we’re thrilled to witness 30% QOQ growth across Punjab and Chandigarh on Amazon.in for the Home and Kitchen business. With our unwavering commitment to become ‘har muskaan ki apni dukaan’, we at Amazon.in are dedicated to delivering exceptional customer experiences and the widest selection of products across top brands and price points. Chandigarh holds great significance for us, and we’re excited to present Amazon.in’s Home and Kitchen Xperience Arena to the city.
KN Srikanth, Director of Home, Kitchen and Outdoors, Amazon India, answered important questions in a few ways.
Question: How does Amazon see customers in Punjab and Chandigarh differently?Answer: The market of Punjab and Chandigarh is more important for Amazon.in compared to other states of the country, because a large number of customers buy their products from here, preferring the quality and rates. A large number of people buy home, kitchen and outdoor products from here. People of the said area are going to buy premium products.
Question: What is the trend of people buying two-wheeler EV vehicles in Punjab and Chandigarh?Answer: Now in the country, the craze of people leaving petrol vehicles and buying EV two-wheelers is increasing. In such a situation, EV two-wheelers have been launched by 8 companies on Amazon.in. 50 percent customers in Punjab are purchasing through Amazon. Not only this, people of Punjab are also buying agricultural products in large numbers. Apart from this, solar products are also in great demand on Amazon.
Question: Why do customers prefer Amazon.in to buy products?Answer: On Amazon, customers have been given the option to buy products from not just one but dozens of branded companies. Customers prefer Amazon when they get high quality products as per their choice and specifications. 48 lakh products are delivered to people’s homes in a day in the country.
Question: Do customers get any discount on credit card purchases on Amazon?Answer: Unlimited 5% cashback on all purchases made through ICICI Bank Credit Card, along with exclusive access to Ali deals and shopping events. Amazon Prime also provides unlimited access to Prime Video and Prime Music.
Question: What’s new available in home, kitchen and outdoor categories?Answer: We are thrilled to introduce the Home & Kitchen Experience Arena. According to some shopping trends in Punjab and Chandigarh, demand for home, kitchen and outdoors products is increasing. Punjab is one of the fastest growing states with 30 per cent year-on-year growth in kitchen products like air fryers and mixer grinders. Due to extreme cold, a 100 per cent increase in room heaters and more than 50 per cent increase in water heaters was recorded year-on-year. Nearly 50,000 customers availed installation services from Amazon.in across the state in 2023, representing 1.4x year-on-year growth. To further enhance the shopping convenience for customers, Amazon.in has introduced its in-house services in Chandigarh and Ludhiana to provide the best customer experience across various categories like Fans, Kitchen & Bath Accessories, Chairs etc. He said that the trend of people adopting modern kitchen in Punjab is increasing day by day and every year lakhs of people are buying home and kitchen items of their choice on Amazon.in.
Question: What new is Amazon offering in the paint category?Answer: Amazon has launched the paint category on the demand of customers and has launched 10 thousand shades in it. It also has a paint calculator for the customers, on which customers can save their money by purchasing the same amount of paint by telling their demand.
Question: Has Amazon started any installation service to fit the devices for customers?Answer: The above service of Amazon.in has been launched in Chandigarh and Punjab. So far 50 thousand customers have taken advantage of this service. In this, installation charges are taken from the customers at very affordable rates.
Question: Does Amazon promote the products of local industries of Punjab?Answer: Amazon.in is providing high quality furniture and sports products manufactured by the local industries of Punjab to customers in the country and abroad. There has been a lot of demand for bats made by artisans in Punjab during the IPL.
Question: What is the demand for the products of textile industries of Punjab?Answer: Today good products are being manufactured in textile industries in Punjab on new technology. In this, door mats, foot mats, mats, carpets, blankets, bed sheets and many other types of products from Sheetal Group of Industries are in demand in the country and abroad due to their quality and affordable rates.
Question: In which areas is Amazon.in in demand in Punjab?Answer: Deep penetration in Tier 3 and smaller areas of Punjab. 70 percent of the orders were received from Tier 3 cities, towns and villages of Punjab. Trust in purchasing industrial supplies and medical devices on Amazon.in is increasing. Across Punjab, significant growth in thermal printers, deep freezers, CPAP and BiPAP machines reflects the growing confidence of B2B customers in purchasing industrial supplies and specialized healthcare products.
Question: What facility is Amazon.in providing to these customers in summer?Answer: Customers can avail additional Rs 750 off on coolers on minimum purchase of Rs 7500 for a limited period. Customers shopping with Amazon Pay ICICI Bank Credit Card will get attractive rewards with unlimited 5 percent (Prime customers) and 3 percent (non-Prime members) cashback. Additionally, eligible customers can avail up to Rs 60,000 with Amazon Pay Later. Amazon Business customers can save an additional 28 percent with GST in-voice along with bulk discounts on their purchases across categories.
Question: What’s on Amazon for sports and fitness?Answer: In today’s busy life, when no one has time to go to fitness Centres to keep their health fit, customers are now ordering equipment online for their fitness at home and using them. Even in Punjab, people have become conscious about their health.
