Chandigarh identified as the key growth market for Auric, World’s first all-natural beverages for Mind, Body and Skin based on anti-ageing wisdom of Ayurveda
- When most of the startup brands focus on metro cities, Auric decided to launch its products in Chandigarh Tricity alongside Delhi NCR given the health consciousness already prevalent in Tricity
- Auric will be available in over 30 retail stores in Chandigarh like Harry Hyper, Peshawari, Life Supermarket, Kewal stores and Empire stores
Auric, World’s first all-natural beverage for Mind, Body and Skin based on anti-ageing wisdom of Ayurveda has identified Chandigarh as the key growth market as part of its pan India scale up which will be achieved over 24-36 months.
The brand was first launched in NCR in 2018 and now in Chandigarh, Auric will be available in over 30 retail stores in Chandigarh like Harry Hyper Store, Peshawari, Life Supermarket, Kewal stores and Empire stores. The smart drinks by Auric are designed for the fast-paced 21st century lifestyle where the right nutrition is often compromised.
Auric beverages are a unique concoction of several Ayurvedic herbs like Aloe Vera, Gotu Kola, Haldi, Amla, Ashwagandha, Moringa, Shankhapushpi and Brahmi with coconut water as the base. All the beverages offered are rich in antioxidants, 100 percent natural & vegan, sugar-free, chemical free and doesn’t have any preservatives or artificial flavours. And the best part is that it is limited to 14 calories per 100 ml. These beverages are crafted to Calm the mind, Power up the immunity and add Radiance and Glow to the skin. Recently, the brand has got validation for its Skin Radiance beverage for having 40x antioxidant potential as a cup of green tea.
Commenting on the debut in Chandigarh, Deepak Agarwal, Founder and CEO, Auric said, “Our smart drinks are an amalgamation of modern science and trusted ancient wisdom of Ayurveda and are designed to increase the lifestyle functionality and efficiency. We have been able to introduce ready-to-drink beverages for Mind Body and Skin that is natural, has functional lifestyle benefits, convenient, attractive and is non-bitter in taste. We are offering a product for the well-informed consumer, which is a healthy replacement for obvious choices like sugary drinks, juices, carbonated beverages, and flavored water. We strongly believe that like Yoga, Ayurveda is soon going to be ripe for disruption around the globe.”
Chandigarh identified as the key growth market for Auric
Currently, its products are available in over 200 stores in New Delhi, Gurgaon and Chandigarh Tricity. The products are also available in National salon chains and nationwide through Auric’s website (https://www.theauric.com/) and online channel partners like Amazon India, Bigbasket, Milkbasket, and Qtrove. The brand also offers subscription-based service at weekly, fortnightly or monthly basis.
