Bring in Shaadi ka Shagun with Tanishq
One of the most important occasion that all communities have in common – The Wedding day It is a life changing occasion that is cherished for life..
A wedding is a beautiful ceremony of two individuals coming together with a promise to be each other’s companions and confidants for the rest of their life. It is also a ceremony of two different families joining together to become one. In most communities, a wedding is never a one day affair, and is a string of ceremonies till the big day, lasting for a week. The first ceremony that kick starts the entire process is considered as the most important one, with families from both sides accepting the bride and groom and their lifelong journey together.
The function involves the bride’s family visiting the groom and vice versa. The word shagun means good omen, it is synonymous with jewellery and is often given as a gift. The ritual differs within the communities. Shagun could be a beautiful necklace, a set of earrings, a captivating ring, or a lovely bangle;
Lakshmi is the Hindu goddess of wealth, fortune and prosperity. The bride on the day of marriage is considered an embodiment of Goddess Lakshmi. It is believed that a bride wearing 24k gold on their wedding bring luck and happiness throughout her married life. Jewellery is considered as one of the most auspicious gifts when someone is taking a significant step in their life. The shagun is gifted to the bride at the start by her family and at the end of all the ceremonies by the groom’s side, as a welcome to the new family.
This Akshaya Tritiya, Tanishq aims to join the bride as she enters a new and important chapter in her life, with beauty, grace, and the blessings of her family. Take home pure gold for your ‘Ghar ki Lakshmi’ by Tanishq as the perfect shagun and celebrate her as she moves on to a new and exciting role in her life.
Bring in Shaadi ka Shagun with Tanishq
About Tanishq:
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 282 exclusive boutiques in 174 cities.
