Bigg Boss Season 14 winner and renowned actress Rubina Dilaik inaugurated ‘Kultivate Karats’, the first exclusive large-format lab-grown diamonds based jewellery outlet in the tricity. The swanky-glittering store has come up at NAC, Manimajra, Sector 13, Chandigarh. Rubina also took a tour of the outlet and tried some exquisite jewellery items made up from lab-grown diamonds.
Notably, the brand ‘Kultivate Karats’ is owned by Kubix Jewels LLP from Bengaluru and the tricity outlet has been opened in a joint venture(JV) with Deepak Gupta, a dynamic jewellery industry entrepreneur from Chandigarh.
Sampath Jain, Co-founder of Kubix Jewels, Bangalore said, “We’re thrilled to launch our first outlet in Chandigarh under the JV. The store is set to cater to the rising demand for lab-grown, eco-friendly diamonds, providing consumers with access to high-quality jewellery at affordable prices.”
During the event, lab-grown diamond industry experts also held an awareness session on this genre of diamonds. Experts said that lab-grown diamonds are more economical than their natural counterparts mainly because natural diamonds are imported and there is a huge cost involved in their mining. Contrary to this lab-grown diamonds are created using a scientific process in laboratories thereby reducing cost substantially. The experts added that while natural diamonds are mined from the earth’s mantle using heavy machinery, lab-created diamonds are produced using more sustainable methods. It involves no habitat destruction which does happen during mining of natural diamonds. This makes lab-grown diamonds eco-friendly, the experts explained.
Further elaborating on lab-grown diamonds, Mehek Jain, Co-founder of Kubix Jewels, said, “Lab-grown diamonds are created in labs and factories in a controlled environment. The best part is that the physical and chemical properties of these are identical to natural diamonds mined from deep within the earth’s mantle.”
Shedding more light on the cost benefits of lab-grown diamonds, Deepak Gupta, Partner at ‘Kultivate Karats’, Chandigarh, highlighted, “Lab-grown diamonds are approximately 80% less in cost than natural diamonds”
Deepak Gupta, added, “Our outlet offers an exquisite range of lab-grown diamond jewellery, including rings, necklaces, earrings, bracelets, and more. We also feature different cuts of solitaires and coloured solitaires, offering an even broader selection to suit various occasions. With more than 400 products on display, our collection starts at Rs. 15,000. We’re also excited to showcase our lab-grown uncut diamonds (Polki) jewellery.”
The experts added that just like natural diamonds, lab-grown diamonds are also certified by labs such as Gemmological Institute of America GIA, International Gemological Institute (IGI) and Solitaire Gemmological Laboratories (SGL). What’s more, the Hallmarking / Hallmark Unique Identification (HUID) process for lab-grown diamond jewellery is the same as for natural diamond jewellery.
The experts explained that the Government of India is actively promoting lab-grown diamonds, as it provides an opportunity for India to become a major exporter of these.
Mehek Jain said, “The shift towards lab-grown diamonds will help India conserve foreign exchange. Unlike natural diamonds, which are imported and only cut and polished in India, lab-grown diamonds are produced domestically. So a push to the lab-grown diamond industry will provide greater employment in the country.”
