Towards a Healthier India: Ab to Label Padh Lo” Campaign Launch, Supported by Roseate House

Wholix India launched its ambitious campaign, “Ab to Label Padh Lo,” aimed at helping consumers understand food product labels. This initiative was kicked off in collaboration with Roseate House, the first establishment to support this campaign.

Wholix India’s campaign comes at a time when most food labels in society are often confusing. The primary goal of this campaign is to provide accurate information to consumers so they can make healthier choices. In conjunction with this, Wholix India has also introduced a Health Score Rating System for food products. Under this system, any food product will receive a certification ranging from A, B, C, D, or E, where A signifies “Excellent” and E signifies “Worst for consumption,” as such products are high in sugar, salt, energy, and fat.

Wholix India’s Health Score Rating enables consumers to easily select healthier and balanced food options.