What makes the ‘Kitab Lovers’ book fair special is its innovative ‘Load The Box’ concept, wherein book lovers  who visit the fair can make a one-time payment for a box and fill the box with as many books as the box can hold. The boxes are available in three sizes ranging from Rs 1199 to Rs 2999.

Rahul added, “The Book Fair assumes significance to bring book-reading back in trend, especially because in the digital age the book-reading habit has declined drastically. While the internet and social media offer us tremendous entertainment, they can never replace the wealth of knowledge that a good book can offer. We urge more people, especially parents to attend our book fair, just browse through the books we have on display, and  fall in love with reading again.”

Since its inception in 2019, ‘Kitab Lovers’ has hosted over 50 book fairs in 20 cities all over India. Through its ‘Load The Box’ campaign, Kitab Lovers is on an ambitious mission: to make reading affordable and accessible for every Indian and spread the love for reading all over the country.