Valentines Week: Campaigns across India by brands
It’s Valentine’s Day, and couples celebrate their love for one another. February is a month of love, and people take a chance to express love for their partner and whoever they love. However, some of us have also spent years of valentines being single and feeling and waiting for someone who would come and fulfil the void in our lives.
The search for a partner seems to be never-ending for many of us, and we know that. While quickie things are happening for couples across, campaigns are also being run for those who are single. Because LOVE IS NOT JUST WITH ANOTHER, BUT ALSO WITHIN YOURSELF. Let’s take a look at some of the campaigns brands are running this year.
Cadbury 5 Star-
Cadbury 5Star has introduced a brand new campaign to aid singles in avoiding overly affectionate couples and places where they are likely to feel uncomfortable. This year, the brand’s #DoNothing proposition includes the launch of a Mush Detector Web App, which aims to assist free birds “Do Nothing in peace” by pinpointing areas with excessive mush.
To produce a real-time map of mush in any given region, the web app/site monitors locations where romantic presents like chocolates are being bought in huge quantities, as well as hotspots like restaurants, movies, and public spaces that are likely to be teeming with couples. Also, the augmented reality option allows users to check any place using their phone’s camera to determine whether it’s very muddy. Users from all around the nation may use the colour-coded map to choose places away from the bustle of Valentine’s Day activities and find some peace.
Melorra-
Melorra is ready for the season of love with its new social media campaign, #PartnerInSuccess. The programme promotes a more equitable division of labour in romantic partnerships.
Women are encouraged to show their spouses how much they care by giving them presents as part of the #PartnerInSuccess campaign. The campaign aims to dispel the notion that male partners may only give jewellery as a present. Instead, it’s based on the idea that as the nature of relationships has changed, so should gift-giving. Melorra’s video advertisement reflects this.
DWM (#FindYourSoulmate)-
To celebrate the season of love, Defence Wards Matrimony launched its new social media campaign. Defence Wards Matrimony is India’s first and only platform that serves matrimonial assistance to members of the Indian Defence Force and their families. Since its inception in 2015, it has given 1000s of successful matrimonial alliances. Having gained the trust of people serving in the defence, the platform helps you connect with the right person based on trust, values, virtue and understanding.
Maintaining online dating authenticity during this Valentine’s Day, Defence Wards Matrimony is offering its best to help people across to find their better half through its best memberships with a 25% discount on all.
Blue Stone-
In anticipation of Valentine’s Day, BlueStone, one of India’s top omnichannel fine jewellery manufacturers, renewed their television commercial campaign titled “Love is in the Little Things.” The TV commercial features a variety of cutting-edge, gorgeous watches and jewellery, and it stands out by focusing on the little things that make a relationship unique rather than on the grand gestures often seen in Hollywood’s fairy tale adaptations.
FlowerAura-
FlowerAura, one of India’s largest gifting firms, has launched its Valentine’s Day Campaign, #LamhePyarKe, intending to highlight the moments and lovely memories shared between two people in love. Gratitude for even the smallest moments of love in one’s life is at the heart of our campaign, encouraging people to share the joy of Valentine’s Day with the person they cherish most by giving them FlowerAura arrangements. For obvious reasons, Valentine’s Day is a significant time for us. The #LamhePyarKe campaign encourages participants to gesture towards surprising their loved ones. The video we made says the same thing. Shrey Sehgal, CEO of FlowerAura, claimed in a brief interview that the company went to great lengths to ensure that the product was “100 percent unique,” including commissioning the recording of a custom song.
Snickers-
There is no other holiday like Valentine’s Day for showing your sweetie how much you care. Unfortunately, promises of the “stars and moon” to loved ones are often misguided. To capitalise on the feeling of being “out of sorts” when you’re in love, SNICKERS® is releasing a new flavour, SNICKERS® Berry Whip, under the tagline “Blunders Happen When You’re Berry Hungry.” In keeping with the brand’s worldwide promise of “You Are Not You When You Are Hungry,” this clever campaign, conceived by DDB Mudra North, offers customers a new take on love and innocent mistakes done out of devotion. To take the campaign further, SNICKERS® India will team up with influencers who, together with their significant others, will join us in pointing out these love faux pas.
