Uptick in demand for Audi EVs in India

Audi is making a gradual but surefooted transition to sustainable mobility with a slew of recent decisions accelerating this transition. Audi India launched five electric cars in India in 2021. All five cars –the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT and Audi RS e-tron GT – have received an overwhelming response in the past year and continue to do well this year, with a waiting period ranging from 1-3 months on these cars. The brand currently has a strong order bank for e-tron, indicating strong demand for luxury electric cars. Customers who know the merits of going electric are not hesitating to make the shift and this is driving demand with first-movers.

When the brand launched the Audi e-tron in India, an entire ecosystem was created for customers. The Audi e-tron is sold with two chargers – a 22kW wall-box charger and a portable in-car charger. In addition, Audi India also has an e-tron Hub section on the ‘myAudi Connect App’ that helps locate the nearest charger on-route a journey. The brand has successfully installed 100+ chargers including high-speed chargers in 65 cities across India.

In 2021, the global Board of Management announced a corporate strategy, ‘Vorsprung 2030’, which means a head start to 2030. More importantly, with this new strategy, Audi as a brand has announced a definitive timeline for the transition to electric mobility; this includes: the launch of only EV’s from 2026, the end of ICE-powered car production to end in 2033 and increased focus on software and autonomous technology.

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The Indian EV market has witnessed steady traction in India and the brand is confident that the EV market will continue to grow in the coming months/years. The brand has received a positive response and this reiterates customer confidence towards Audi electric vehicles.