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ICICIdirect launches ‘ICICIdirect Neo’ – a zero brokerage plan

December 14, 2020

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ICICIdirect launches ‘ICICIdirect Neo’ – a zero brokerage plan

– ICICI Securities (I-Sec), one of India’s largest brokerage house with ~5 million customers, today announced the launch of ‘ICICIdirect Neo’ – a path breaking zero brokerage plan. This is one-of-its-kind plan targeted at traders, offering unlimited trading with zero brokerage on all Futures trades and flat Rs. 20 per order for Margin and Options trades.

ICICIdirect Neo customers will get host of additional distinctive features like:

Instant liquidity, where customers get cash within 30 minutes of selling stocks as per their chosen plan
Access to ICICIdirect’s award winning research with over 300 companies under fundamental coverage
Access to One-Click Portfolios – baskets of research curated theme-based (fundamental or technical or a combination of both) stocks or MFs
Access to proprietary and third party trading tools to get the best out of any market situations
Margin Trading Funding (MTF) at an interest rate of just 8.9% per annum, as per chosen plan

Mr. Vijay Chandok, MD & CEO, ICICI Securities says, “We remain agile to customer feedback and the launch of ICICIdirect Neo is in response to the feedback we received from our trading customers. This plan, with zero brokerage on all Futures trades, and a flat Rs.20 per order brokerage on Margin and Options trades, is tailor-made for them and will aid in their quest for maximizing profits. It’s very strong proposition for the trading community who can enjoy the combination of low cost, robust platform, and strong analytics tools.”

For plan details, please visit icicidirect.com.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services. I-Sec operates www.icicidirect.com, a virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its three lines of businesses — broking, distribution of financial products, and investment banking– I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.