Tanishq and our customers came together and celebrated spirit of Akshaya Tritiya-Ajoy Chawla,
On the occasion of Akshaya Tritiya, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said.
“Tanishq and our customers came together and celebrated the spirit of Akshaya Tritiya on a very gracious note. In spite of ongoing uncertainty and anxiety, customers have positively embraced e-AT with much vigour and enthusiasm.
All 328 Tanishq stores remain shut this year and hence it would be unfair to compare numbers with last year. But the overall customer response to tanishq.co.in from key metros and even with tier-2 and tier-3 towns has been extremely encouraging. We have had close to 1+ miilion visitors / browsers on our website indicating a lot of customer interest! further, this ticket size online has jumped 2.5 to 3 times the usual online avg. ticket size, implying many new customers have come on line.
As we gear up for a post covid world, this the e- Akshaya Tritiya has been an opportunity to develop and strengthen our digital and omni play. Many initiatives we have taken will serve us well as customers get used to new digital driven behaviour.
Tanishq and our customers came together and celebrated spirit of Akshaya Tritiya-Ajoy Chawla
Both, tradition and the investment value of gold continue to be key drivers for an optimistic response, and we believe this theme will continue for the next 6-9 months this year. Thereby making jewellery a valuable investment amidst so much economic uncertainty.”
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