Tata Trusts Antaran – Weaving in the time of Covid 19
Rather than soliciting donations, Antaran, an initiative by India’s oldest philanthropic organization Tata Trusts, urges everyone to purchase handwoven products at wholesale prices directly from the artisans they work with, at www.antaranartisanconnect.in. In order to mitigate the hardships caused by this downturn, beautiful handlooms and weaves can be purchased and the payment can be made directly to the artisan through the portal. Thereby, enabling him/her to live a dignified life in these difficult times, and as soon as life returns to normal, deliveries will be made at the earliest.
It comes as no surprise that a world-renowned centre for handlooms and textile weaving industry of India, like most other industries, is suffering terribly under the current countrywide lockdown. Covid19 has hit the heart of the handloom sector. The lockdown in effect from 24 March took everyone by surprise, especially this particular industry, which has now led to its questions of survivability. Craftspeople, who are, mainly self-employed, and dependent on seasonal retail sales and direct orders, are suffering the brunt of this pandemic.
Antaran, an initiative by India’s oldest philanthropic organisation Tata Trusts is bringing seminal changes in the crafts sector, to begin with, the handloom sector. India is recognized for its rich handlooms, and only about a few have seen the light of the day while the others remain unexposed commercially. These fine and unique weaves with undiluted skills of artisans have immense potential in contemporary markets – especially from a Sustainable Fashion point of view.
Says Sharda Gautam, Head of Craft, Tata Trusts, “Our artisans are enterprising and resilient and we need to stand by them in these trying times. None of us has ever witnessed a situation like the ongoing one, more so our brothers and sisters in the interior of India. They do not need our charity. They need our reaffirmation in their art and craft and we can demonstrate this by continuing to purchase from them.”
Antaran focusses on such hidden handloom clusters and has started with four States known for their rich cultural weaves viz. Assam (Kamrup cotton and Eri silk), Nagaland (Dimapur and Phek, backstrap loom textiles), Andhra Pradesh (Venkatgiri – fine cotton and silk weave embellished with Jamdani, Zari) and Odisha (Maniabandha weft Ikat in fine cotton, silk & Gopalpur weaves in Ghicha and Tussar).
Tata Trusts Antaran – Weaving in the time of Covid 19
Belonging to an informal economical sector, small artisans and producer groups lack access to financial assistance and cannot rely on financial institutions to tide them through such a crisis. At the same time raw material suppliers do not give them any credit for supplies. Although, the Indian government is supplying free food rations to a maximum extent possible but most of the artisans, especially daily wagers are finding it extremely difficult to feed their families and cater to other emergencies.
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