Smaller cities race ahead of metros for Valentine Day Gifts
Snapdeal, India’s largest value-focused online marketplace, has released shopping trends for the Valentine week.
Customers from Tier 2 cities including Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna & Visakhapatnam ordered nearly three times more gifts than their counterparts in metro cities like Mumbai, Bengaluru, and NCR. Amongst the metros, users in Kolkata placed the most orders.
Lingerie was the most popular category across the country, with buyers choosing combo sets, satin nightgowns and body shaping inners as gifts or for their own use. The sale of lingerie on Snapdeal was 2X over last year. Bikini jewellery was a new entrant to top sellers on Snapdeal.
Watches, handbags, backpacks, couple T-Shirts, personalised cushions, bracelets, and makeup essentials were the other popular gifts ordered during Valentine’s Week. Other than these, handmade scrapbooks, photo albums, and photo frames were also ordered in large numbers.
Snapdeal had launched a Valentine’s Day special online store with specially curated products like gift cards, watches, clothes, couple t-shirts, valentine’s gifts, handbags, valentine’s special mugs, perfumes, smartwatches, and trendy designer backpacks.
Those opting to move away from regular gifts like soft toys, chocolates, and cards, opted for decorative 3D lights and lamps the most. The most popular gift item for men was a combo pack comprising a wallet, pen, and keychain.
Smaller cities race ahead of metros for Valentine Day Gifts
About Snapdeal
Snapdeal is India’s largest value-focused e-commerce marketplace. More than 80 million users visit Snapdeal every month to browse and buy from amongst the 200 million SKUs listed by more than 500,000 independent registered sellers on Snapdeal.
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