Amitabh Bachchan at the Kalyan Jewellers residence for Navratri Pooja

October 8, 2019

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Amitabh Bachchan at the Kalyan Jewellers residence for Navratri Pooja, Amitabh Bachchan the global brand ambassador for Kalyan Jewellers was present for the Navratri Pooja at the Kalyanaraman family’s residence in Thrissur, Kerala. The Navratri Pooja was well attended by other invitees coming from all parts of India to offer their prayer before the Bommai Kolu.

Mr. Amitabh Bachchan at the Kalyan Jewellers residence for Navratri Pooja — Eesha Rebba, Neeraj Madhav, Mr. Rajesh Kalyanaraman (ED – Kalyan Jewellers), Nidhi Agarwal, Mr. Karthik R (MD – Kalyan Developers), Kinjal Rajpriya (KJ – Brand Ambassador, Gujarat) , Ritabhari Chakraborty (KJ – Brand Ambassador, West Bengal), Pooja Sawant ((KJ – Brand Ambassador, Maharashtra), Shivraj Kumar ((KJ – Brand Ambassador, Karnataka), Mr. T S Kalyanaraman (CMD – Kalyan Jewellers), Akhil Akkineni, Amala Nagarjuna, Parvathy, Jayaram, Malavika Jayaram, Amitabh Bachchan (KJ – Global Brand Ambassador) and Mr. Ramesh Kalyanaraman (ED – Kalyan Jewellers) at the Kalyanaraman family’s Residence in Thrissur, Kerala

About Bommai Kolu:

During Navaratri, in certain parts of South India, the tradition keeping the ‘Bommai kolu’ is practiced. Idols of the Gods and Goddesses from the Hindu mythology are kept on odd numbered steps. Children are encouraged to take the lead here, and this in turn helps them better understand mythology and the many narratives. The order in which the Bommai or the dolls are kept also has its own significance.

Mr. Rajesh Kalyanaraman (ED – Kalyan Jewellers), Mr. T S Kalyanaraman (CMD – Kalyan Jewellers), Amitabh Bachchan (KJ – Global Brand Ambassador), Mr. Ramesh Kalyanaraman (ED – Kalyan Jewellers) and Mr. Karthik R (MD – Kalyan Developers) at the Kalyanaraman family’s residence in Thrissur, Kerala

It is symbolic of the growth of human life from a materialistic level to the elevated spiritual. At the very bottom of the steps the ordinary scenes of village life, temples, towns and it elevates to the most powerful forms of Gods towards the higher steps.

Mr. Ramesh Kalyanaraman (ED – Kalyan Jewellers), Mr. T S Kalyanaraman (CMD – Kalyan Jewellers) in conversation with Amitabh Bachchan (KJ – Global Brand Ambassador) at the Kalyanaraman family’s Residence in Thrissur, Kerala

Mr. Amitabh Bachchan at the Kalyan Jewellers residence for Navratri Pooja

Navaratri and Bommai Kolu also serves as a platform for art and culture. Those visiting to offer their prayers at the Bommai Kolu are encouraged to sing, dance or play music before the deities. Thus making worship through music and art an integral part of Navaratri.