ShareChat 2018 Year End Report‘Punjabi:’The year when content in regional languages saw an all-time high
-ShareChat Report find men dominate regional language social media in Punjab
– Anti drugs campaign, BargariMorcha and Amritsar Train accident were the most talked about topics in 2018 amongst ShareChat Punjabi users
ShareChat, India’s #1 regional social media platform today, released ‘ShareChat 2018 Year End Report- Punjabi’. The report talks about the key trends and topics that created conversations amongst over 2 million ShareChat Punjabi users in 2018.
2018 witnessed first time internet users joining the social media bandwagon with the availability of social media in their regional languages and participated actively in contributing to user generated content in native languages. The year 2018 epitomized user-generated content in regional Indian languages well and truly coming into its own, with over 34million posts in formats spanning images, videos, gifs according to findings from ShareChat’s Year End Report- Punjabi.
Men ruled social media in Punjabi
In Punjabi whilemen dominated the platform in terms of number, when it comes to spending time on ShareChat, women were not far behind. Interestingly, though women are spending good amount of time on the platform, most of their time is into consuming content rather than creating while men in ShareChat Punjabi are creating around 72% of the content.
Most talked about topics in 2018
A thorough analysis on hashtags that trended on ShareChat Punjabi revealed, that regional language Internet users, though many of them might be first time Internet users are socially aware of the local happenings that concern them and are creating content for awareness. The most talked about topics in 2018 ShareChat Punjabiwere:
- Anti drugs campaign
- BargariMorcha
- Amritsar train accident
- Flood warning
- Prada Punjabi Song by JassManak
Text-in-images still a favorite
Contrary to common belief that videos are the most consumed format of content, regional language internet users have been found to be using text in images format, revealed ShareChat Year End Report. While, videos in regional languages are witnessing an upswing, text behind backgrounds are the most preferred content format for creation and consumption.
“With people being able to access social media in their regional languages, user generated content is expected to grow by leaps and bounds. These would be content created by common people in towns and cities capturing real time events and happenings around them for the people around them.Advanced camera technologies and machine learning will act as catalyst that will swell up UGC which will outgrow studio content”, says Ankush Sachdeva, CEO, ShareChat.
He further added, “Regional language usage has upped the UGC game in the market and we will soon see many content in Indian dialects spoken amongst certain communities becoming mainstream and popular. Another shift we expect is the way e-commerce has been happening in India. In order to tap local consumers, e-commerce will become hyperlocal with small shops starting to think of online presence using social media.”
India high on love and broken hearts
While the most talked topics on ShareChat has been social and natural calamities, the top content genre when it comes to consumption remains Love and Relationships. From broken hearts Shayaris to love quotes and poems, ShareChat witnesses’ lakhs of such content on a daily basis.
ShareChat 2018 Year End Report
About ShareChat:
ShareChat, India’s #1 regional social network platform is a technology led start-up based out of Bangalore. Founded by three IIT Kanpur alumni, it is a home-grown platform developed keeping in mind the needs of Indian audience across the country. The app is aimed atproviding users with an unmatchable networking experience in their native language. ShareChat has scaled up its user base on the back of one the widest content across genres and great user experience driven by an intuitive user interface and other innovative features.The user generated content platform has an established a base of over 35 million monthly active users spread across the country and is available in 14 Indian languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani and Bhojpuri. Spearheading India’s internet revolution, ShareChat is changing the way in which the next billion Indian users consume the internet. The ShareChat app can be downloaded from the Google Play Store.
